Behance
Award Winner
100%
Сlient Satisfaction
9+ years
Experience
50+ brands
Built & Launched
Most businesses underestimate
how much their brand is costing them.
Not in design fees — in deals that don't close, talent that picks a competitor, investors who don't follow up.
PROBLEM 03
Your brand won't
scale with you
You explain what you do differently
every time someone asks. Your website says something different to your pitch deck. We build the messaging framework that makes everyone tell the same story.
→ One investment that compounds for years.
PROBLEM 02
Your message
isn't landing
You explain what you do differently
every time someone asks. Your website says something different to your pitch deck. We build the messaging framework that makes everyone tell the same story.
→ Your sales cycle shortens because the brand convinces first.
PROBLEM 01
You're invisible
in your category
Competitors that are objectively worse than you are winning because they look more established. We fix the strategic
gap — positioning you in a space you can credibly own and defend.
→ Stop competing on price. Start competing on position.
This isn't opinion.
It's documented.
20%
Stronger business performance for well-branded B2B companies
McKinsey research across B2B markets found companies with strong brands consistently outperform weak-branded competitors — not in awareness metrics, in actual business results.
• McKinsey & Company
26%
Higher deal closure rates with consistent brand messaging
IDC research across 500 B2B sales teams found that consistent brand messaging directly lifts close rates. The brand was doing the selling before the sales team showed up.
• IDC Research
18.7%
Higher ROI on marketing spend for brands with consistent identity
KPMG's 2024 analysis of 600 firms found that brand consistency doesn't just look better — it makes every marketing euro work harder. Same budget, measurably more return.
• KPMG, 2024
The Edelman 2025 Trust Barometer found that trust now ranks equal to price and quality as a purchase consideration — and trust is built by brand before a conversation even starts.
Edelman 2025
We've solved
these problems before.
Different industries, different challenges.
The same strategic approach.
Arkane Group
Brand Identity
Webpage Design & Development
Brand Materials
Founded in 2024, Arkane set out to help mid-market companies leverage AI and needed a brand built from the ground up to match. We handled the full visual identity, marketing materials, and web.
Launched with the whole system in place — identity, deck, site — so nothing had to be improvised through the first year of selling.
Arsenal Testhouse
Rebranding
Webpage Design & Development
Brand Materials
The only lab authorised to conduct official MIFARE certification globally. 25 years of authority, 10,000 certified products, and a brand that finally reflects the weight of that.
A certification body's real product is trust. The brand finally sells that, not the testing.
What our clients say
Checkable, not asserted.
“They took the time to understand our business, and the results exceeded our expectations. From strategy to design — everything in one place, done properly.”
Miranda Tish
Founder, Donna Club
“They helped build my agency’s brand identity, then designed and launched our first website. Modern, sleek, and it clearly communicated our selling points.”
Evan Lubin
Founder, Wander Wave Media
The studio
A small Brussels studio,
on purpose.
Senior attention from the first call to the handover. Read how we work, what we will not compromise on, and who is behind it.
What we do
Strategy first, then the work it points to.
Eight services, bought on their own or packaged into one engagement. Everything is quoted after the first call and fixed in writing before it starts.
Brand strategy
Research, positioning, messaging and tone of voice.
Brand identity
The visual system, guidelines, and applications you use most.
Marketing materials
Decks, social and print, made to the same standard.
Website
Designed and built on the positioning, not on a template.
Product design
UX and UI on top of a defined product.
Editorial design
Publications systemised so every issue gets easier.
Launch & go-to-market
Channel plan, key messages and a 90-day launch sequence.
Brand partnership
Monthly design capacity after launch.
How we package them
Three shapes an engagement takes.
4–5 weeks
Essentials
For a launch, or a first proper brand.
— Positioning essentials
— Identity system
— Six applications
— Brand guidelines
Core
For a company already selling, where the brand is costing deals.
10–12 weeks
— Full brand strategy
— Messaging architecture
— Identity system
— Twelve applications
Complete
For an established rebrand, with legacy assets and more than one market.
14–18 weeks
— Everything in Core
— Identity and rollout
— Twenty+ applications
— Rollout support
Phase gate
Strategy is signed off before any design begins. Either side can stop there: you keep everything delivered and owe nothing further.
Add on
You can also add a website to any engagement. Almost every client does: it is the most visible application of the identity, and the only one that sells while you are asleep.
Full cycle
Positioning to launched product,
with one team the whole way.
Brand strategy, product strategy, identity, the built product and launch plan. Every handoff between suppliers is a place the thinking gets diluted — this is the version with no handoffs. We take one at a time, realistically two a year.
5–7 months
Booked dates,
limited capacity
After launch
A brand that has just shipped has two quarters of continuous demand and no internal fluency in the new system yet. That is what the monthly partnership is for — from $2,450 a month.
01
You send a brief
A short form or an email. It reaches Alia, not a bot and not an inbox nobody reads.
02
A 30-minute call
What you are building, what is not landing, and whether this is a fit. No pitch deck.
03
A written scope and a fixed price
No hourly billing and no surprise change orders. You approve everything before work starts.
04
Six to twelve weeks
Strategy, then identity, then the site. You see work at the end of every stage.
How it works
From enquiry to launch.
Before you book
Worth a call if most of this sounds like you.
We say no to projects we cannot do well. This saves us both a call.
A good fit
✓ Launching with a plan, or 10–40 people and growing
✓ A founder or marketing lead who can sign off
✓ Budget from €3,000
✓ Time to review work within five working days
Probably not a fit
– Side projects with no launch plan
– Logo-only requests
– Free concepts before a paid phase
– A finished brand needed by next week
How we actually think through your brand.
Different industries, different challenges.
The same strategic approach.
What we build
and what it solves.
Every engagement starts with strategy. What changes is the scope.
Core service
Brand Strategy
For businesses that need to get clear before they get visible. We define your positioning, audience, messaging framework, and brand voice — the foundation everything else is built on.
→ You know exactly who you are, who you're for, and what to say
Core service
Brand Identity
For businesses ready to look the part. We translate strategy into a visual system — logo, typography, color, and the full suite of assets your brand needs to show up consistently.
→ You launch with a brand that earns attention and holds it
Rebranding
Brand Refresh
For businesses that have evolved but whose brand hasn't kept up. We audit what's working, what isn't, and rebuild from the weakest point, not from scratch unless that's genuinely what's needed.
→ You look as established as you actually are
Brand-led web
Web Design
& Development
A website built without brand strategy is just a brochure. We design and build sites that carry the positioning and messaging through every page, so the brand works even when you're not in the room.
→ Your website closes business while you sleep
Campaign & collateral
Marketing Materials Design
For businesses that have a brand but need it executed consistently across every touchpoint. Pitch decks, social templates, brochures, ads; designed to the same standard as the brand system, so everything looks like it came from the same place.
→ Every piece of collateral reinforces the brand instead of diluting it
Brand documentation
Brand Guidelines
For businesses that need to hand their brand to a team, an agency, or a new hire without losing control of how it looks and sounds. We document the rules, the rationale, and the exceptions, so anyone working on the brand makes the right call without asking.
→ Your brand stays consistent whether we're in the room or not
Ongoing support
Monthly Subscription
For businesses that need consistent brand execution without briefing an agency every month. One retainer, one creative partner who already knows your brand.
→ Consistent output, predictable cost
Questions
Before you book.
Anything else? Write to alia@slickprjct.com. You get a reply from me within one business day.
Read our insights and case studies
Brand Strategy
Category Audit
Positioning
Differentiation
Visual Identity
The question your category is avoiding.
We opened thirty AI brands websites in one afternoon. Twenty-six of them made the same three moves — here is what that says about standing out in a market where everyone has already said everything.
Brand Strategy
Category Audit
Differentiation
Visual Identity
Positioning