5–7 months
From first workshop to launch
4 stages
Strategy, product, identity, build
1 team
No handoffs between suppliers
1–2 a year
Booked dates, limited capacity
Sequence
· identity in use
Brand strategy
· research and positioning
Arkane Group
· pitch deck
Product design
· screens and components
Versa Partners
· application
Brand identity
· visual system
The PocketBook
· editorial
Brand identity
· visual system
Sequence
· identity in use
Brand strategy
· research and positioning
Arkane Group
· pitch deck
Product design
· screens and components
Versa Partners
· application
Brand identity
· visual system
The PocketBook
· editorial
Brand identity
· visual system
For founders launching something new, and launching it once.
Full cycle fits a specific moment. If two of these sound like you, it’s worth a conversation.
01
A product launch, not just a brand
The company, the product and the story all have to be ready on the same day.
02
You don’t want to brief four suppliers
One set of decisions, made once, carried from positioning into every screen.
03
There’s a date you can’t move
A funding round, a launch, a first big client. You need it right the first time.
One project, four stages,
signed off one at a time.
You see the work at the end of every stage and approve it before the next one starts.
One project, four stages,
signed off one at a time.
You see the work at the end of every stage and approve it before the next one starts.
Phase gate
·
After stage 01, either of us can stop. You keep the strategy and owe nothing further.
Five to seven months,
start to launch.
Stages overlap slightly, so the product work starts while the identity is being finished.
Fixed, written down,
and yours at the end.
Fixed price
Quoted after the first call and written into the scope. No hourly billing.
Phase gate
After strategy, either of us can stop. You keep what’s done.
Review every stage
You see the work at the end of each stage and sign it off.
Full handover
Files, guidelines, components and a session with your team.
Launched with the whole
system in place.
Arkane Group needed a brand, a deck and a website before its first year of selling.
Strategy
·
Identity
·
Deck
·
Website
·
ARKANE GROUP · AI CONSULTANCY
A brand built from nothing, ready for its first year of selling.
Positioning, identity, pitch deck and website, delivered as one system, so nothing had to be improvised after launch.