Join is a brand of 100% natural desserts. The products are made to satisfy all modern consumers needs. Vegan, sugar free, lactose free, gluten free.

We were set to create a love-brand that would be able to stand out in a very competitive market with its unique values, design and communication.  We defined the brand's DNA, understood what kind of emotions we wanted to evoke in customers and how to translate them into a cohesive story that would resonate with the target audience.